Feel Good Scrubs.
DOLAN is a mission-driven scrubs company hoping to make scrubs fun and inclusive. They encourage self-care and collective wellbeing, supporting healthcare workers who protect our community and care for others every day. For every purchase made, they provide 1 pound of clean laundry for people experiencing homelessness in LA. Jodie Dolan came to me hoping for a rebrand that reflected joy, service, and fun.
Brand Identity
Social Media
The brandmark is a refreshed version of its original. It is made up of two shapes - the circle represents the DOLAN community, floating in the palm of an outstretched hand. It encapsulates DOLAN’s conscious effort to continuously help healthcare workers (who in turn help people around the world).
