Fades Spots. Boosts Glow.
To celebrate the long-awaited (like 2 years long) launch of Hyper’s second product, I worked with Hyper to create a campaign around its new Fade and Glow AHA Mask. I designed launch graphics, stickers, and a sweatshirt to go along with the new mask.
Brand Identity
Packaging
Merch Design
Creative Direction
Campaign
Website
![Hyper-19.2.png](https://images.squarespace-cdn.com/content/v1/62589e2ace1b2128aaab0be3/f9cd5bfa-0f13-40a8-95ee-48332ad1efab/Hyper-19.2.png)
![Hyper-19.3.png](https://images.squarespace-cdn.com/content/v1/62589e2ace1b2128aaab0be3/7bdf311e-560e-46d0-9714-973719adbae1/Hyper-19.3.png)
![Hyper-19.1.png](https://images.squarespace-cdn.com/content/v1/62589e2ace1b2128aaab0be3/e2d477fd-2d72-4c52-9a86-1f0c1e77642c/Hyper-19.1.png)
![Hyper-19.4.png](https://images.squarespace-cdn.com/content/v1/62589e2ace1b2128aaab0be3/8d3bf8bc-f861-4301-9b09-a3a6da0bb1e1/Hyper-19.4.png)
![Hyper-19.5.png](https://images.squarespace-cdn.com/content/v1/62589e2ace1b2128aaab0be3/8dc63842-8d37-49d5-878e-f812d2fc6086/Hyper-19.5.png)
![Hyper-19.6.png](https://images.squarespace-cdn.com/content/v1/62589e2ace1b2128aaab0be3/d42fb9bc-0f7d-4676-8438-5bbfca3d7037/Hyper-19.6.png)
![Hyper-23.1.png](https://images.squarespace-cdn.com/content/v1/62589e2ace1b2128aaab0be3/a048e478-81b5-44f1-bc3e-2d23f7850c0e/Hyper-23.1.png)
![Hyper-23.2.png](https://images.squarespace-cdn.com/content/v1/62589e2ace1b2128aaab0be3/af329557-92ca-43d3-ab21-f9c088036d45/Hyper-23.2.png)
![Hyper-26.png](https://images.squarespace-cdn.com/content/v1/62589e2ace1b2128aaab0be3/c6c7b597-4835-438f-b83d-701f60d80911/Hyper-26.png)
![Hyper-27.png](https://images.squarespace-cdn.com/content/v1/62589e2ace1b2128aaab0be3/e7c9a6fd-bcd5-4e78-a472-2d956cf41424/Hyper-27.png)
Credits
Lifestyle Photographer: Elsie Fang
Product Photographer: Camille Shaw
Models: Sara Vella-Labrador and Siraad Kalila Dirshe